The latest dating site for 2016

People in nearly every major demographic group—old and young, men and women, urbanites and rural dwellers—are more likely to know someone who uses online dating (or met a long term partner through online dating) than was the case eight years ago.

And this is especially true for those at the upper end of the socio-economic spectrum: Even as online daters have largely positive opinions of the process, many have had negative experiences using online dating.

This question was asked of everyone in a marriage or other long-term partnership, including many whose relationships were initiated well before meeting online was an option.

Looking only at those committed relationships that started within the last ten years, 11% say that their spouse or partner is someone they met online.

Women are much more likely than men to have experienced uncomfortable contact via online dating sites or apps: some 42% of female online daters have experienced this type of contact at one point or another, compared with 17% of men.

Paid dating sites, and sites for people who are seeking partners with specific characteristics are popular with relatively large numbers of online daters: Organized outings are much less common, as just 4% of online daters have attended a group outing or other physical event organized by an online dating site.

At the same time, the proportion of Americans who say that they met their current partner online has doubled in the last eight years.

Additionally, 22% of online daters have asked someone to help them create or review their profile.

Women are around twice as likely as men to ask for assistance creating or perfecting their profile—30% of female online daters have done this, compared with 16% of men.

Online dating is also relatively popular among the college-educated, as well as among urban and suburban residents.

And 38% of Americans who are single and actively looking for a partner have used online dating at one point or another.

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